As I’ve stated before, I have a odd fascination for television commercials. I look at them artistically and creatively. And do they make sense….
So, there’s this kid and he’s trying to kick a football through the goal posts. He just can’t muster the strength to get the ball up and over. His father runs over and kneels before him and gives him some motivational advice. He reaches up and puts his hand on the boys chest and says, “free. free, free, free.” The child understands this and returns to his efforts. Years later, he’s about to kick the field goal to win his high school championship. He kicks. He scores. He looks to the stands and finds his father, tears in his eyes. He waves and repeats, “free. free, free, free.” Ofcourse this has to make sense. Maybe its some weird language I don’t understand. Then the story fades to be an advert for a Tax Service that is free. Free, free. Free. (Huh?)
A car pulls up to pick up a dog with a bowling bag in its mouth. The car is driven by another dog. This dog decides its funny to stop and as the dog with the bowling bag tries to get in, the doge driving pumps the gas to move forward. It’s an age old trick we play on ptentional passangers for a ride. We cut to a slide that stars, “Dog tested, dog approved.” (Do dogs drive Subarus?)
A man walks into a bank and orders a venti Carmel Macchiato. He takes a sip and reads his morning paper. People sit at tables. Some are chatting. Some are tapping on tablets and computers – most likely enjoying the free WiFi. The counter is stocked with deliscious fruits and sandwiches. Another gentleman orders a ham and cheese and opens a savings account. No this isn’t a strange world. It’s CapitalOne believe that we need to go to a bank to get our morning cup of joe.. (uh, okay.)
I’ll keep watching and I’ll keeping questioning them….