Why I Stopped Collecting Toys….

Something happened. Something that would rock my world. Something that may have bettered my life. Something that would definitely change my life….

I stopped buying toys.

It’s been nearly 10 years now. I know there was several reasons that determined my decision. And I remember, I didn’t just stop cold turkey. Like a drug addict, I slowly weaned myself.

It all started following the release of Star Wars: Revenge of the Sith. I had spent the last five years buying pretty much every Star Wars toy they made. And I didn’t just buy one. I was the moron that had to have two of everything. I had to have one to open and one to leave sealed. The sealed item served a double role, one to preserve the original toy as it was sold and it would make a great display item. And second, it would be that item to sell down the road when all my Star Wars toys would pay for my kids college eduction or at least my summer home in highlands of Scotland. I just knew that these toys would be worth millions in the future. (I forgot to take one small detail in to account with this ideology: these toys will be worthless because they not only made millions of them, but there are millions of collectors thinking the same thing I’m thinking. So I made one small error….). So, I’m standing in the toy aisle on the eve of release and I’m watching the horde of collectors race to the pegs and attack the pallet of toy cases. And I just had an epiphany: why am I swarming over these things like its the last loaf of bread in the supermarket during a Zombie apocalypse? I stopped. I waited and I slowly walked to the pegs. I told myself buy the cool ones– buy the ones I really liked. I don’t need one of everything. And I’m not buying more than ONE! That started the end….

Suddenly, after so many years, there was no more hype of future Star Wars movies. Star Wars had driven my collecting for over ten years at that point. I had gotten in on the first figures of the revived Kenner figures in 1995. We got so many new figures. The design and quality only got better and better. Not only did Star Wars drive my collecting, I got my wife into buying Beanie Babies. I bought other toys I liked from Hot Wheels to Spawn figures. Many of these I just used to bargain or trade for more Star Wars figures. It got so obsessive; there wasn’t many days I wasn’t on the the hunt. If the wife went to Target for groceries and I was at work, I had her go to the toy aisles first. We used our kids to get store associates to check “the back” for more cases saying it was how they wanted to spend their allowance. We were now the parents using our kids to feed our own addictions. We craved more and more. We needed that new Ty Beanie Bear or Star Wars R2 with Holo Leia. Then we looked to our house. It was overflowing with toys. We had so many Beanie Babies, most were in the garage in plastic bins. My Star Wars figures filled two closets. We couldn’t display a fraction of what we owned. Then we looked to our credit cards. They were maxed out. Why? Because of toys. We needed to seek help. Painfully, we went to credit counseling and cut up our cards….

With not having the buying power to just buy everything and anything, we (mostly me) only bought what we really liked or thought was really cool. Yet, I found with rising costs of action figures and how most of the current releases were just re-dos of things they had already been released in the last few years, I was slowly being turned off by new Star Wars stuff. I felt, finally, I may have stopped the desire to buy new toys. Then, 2007 happened and the 25th anniversary of G.I. Joe happened. I had enjoyed so many Joe toys in the 1980s that, like Star Wars before it, I would do it right this time and buy everything released. I went in just buying one of everything. I had learned my lessons from the past with the “buy two” fallacy. I went at it smart. I didn’t get crazy. I bought them when I found them but I could feel the return to the obsessive desire to “collect them all” which could easily force me off the “wagon”.

But, whether a intervention from God or just poor management and marketing from Hasbro, the Joe line slowed and eventually died. With it, saving my bank account and my compulsive behaviors. So, I was like this is my chance to stop 100% and not buy any more toys. It was mostly true. I’m most certain I’ve only bought a few items over the last few years. I pick up an occasional Hot Wheel or collectible item. I sold most of my collection and the wife completely rid her life of the Beanie craze (I was so proud of her mainly as I felt somewhat responsible for that collection). And life has been good. I will say, its been a lot less stressful.

So what are the all the reasons I stopped….. well stay tuned for part II…..

I must be gettin’ old….

Yes, some might say, that I’ve been a bit obsessed with my preconceived theory on the failure of the current toy industry– or more specifically the action toy (figure) line.

As I continue to research and delve deeper into my theories, I did discover there could be, at least one, main point that I forgot. That being, I’m not getting any younger and that over time inflation rears its ugly little head. I will admit: I’m gettin’ old.

The price I paid for a toy when I was a child isn’t necessarily the price of a toy today nor should it be….or then again, why couldn’t it. This brings me back to the Hot Wheels debate. Below, there’s several examples of the cost of toys then and now. These numbers were obtained through a Inflation Calculator that was found on Google.

I have decided to use the year 1983 as my baseline year. Not only because this was one of the greatest years of my childhood, but that year several popular toy lines were at their pinnacle– including G.I. Joe: A Real American Hero, He-Man and Masters of the Universe, and Star Wars. There was still another year before we got Transformers and Go-bots. And lastly, I found a 1983 Sears Catalog that aided in the prices for that time period- take note, this isn’t the absolute price of the day. I understand Kmart, Walmart or Toys R Us prices may have been cheaper and varied.

  • 1983 $1.00 equals $2.70 in 2021 money.
  • GI Joe RHAH. COBRA H.I.S.S. (High Speed Sentry). ….. 1983 Real Price $8.99 ………… 2021 Inflation Price $24.30 (Currently Wal-mart sells the vintage styled H.I.S.S. for $24.99.
  • GI Joe RHAH COBRA F.A.N.G. (Fully-armed Negator Gyrocopter)….. 1983 Real Price $4.99 (did NOT include a figure)….. 2021 Inflation Price $13.49 (Currently Wal-mart sells the vintage re-release for $24.99 but it includes a figure)
  • GI Joe RHAH 3 pack of action figures: Airborne, Doc, and Gung-ho. ….1983 Real Price $7.99 or about $2.66 a figure…. 2021 Inflation Price $21.60 or about $7.19 a figure (if you add that with the inflated FANG price you get $20.68. THUS, I think Walmart should be selling that box set for $19.99 (production materials considered)
  • Star Wars figures are the same price as the GI Joe. 3 pack of Vader and Two Hoth Stormtroopers … 1983 Real Price $7.99…… 2021 Inflation Price $21.60.
  • He-Man and Masters of the Universe 2-Pack He-Man & Trap Jaw 1983 Real Price $9.99 (or about 4.98 a figure)…. 2021 Inflation Price $27.00. Wal-mart currently sells the retro line of figures for $14.99 each. This is slighter more than inflation would calculate as 2 figures now would be $29.98)

So there you go. If you really take into account inflation, maybe today’s prices are so bad. Yet, I will still debate whether these toys should be priced at the inflated price. I understand that materials could go up in price, the wage for those making the toys has increased, and freight costs have gone up with the price of gas. Should action figures be $10? I’m not so sure. I guess I relate it back to the enjoyment factor along side games or video games. $50 bucks gets you a video game that you can play nearly 100+ hours. Or you could buy 5 action figures. Not sure it equals. The average 1983 price of a video game was $39.99 and an action figure was $3. So in 1983 I could get at least 10 action figures for every one video game. Now that number is cut in half. So I would argue that perhaps cost of the toys aren’t just limited to materials and freight anymore. Perhaps R&D (research and development) plays a big role in today’s prices. I don’t exclude licenses for properties like Star Wars etc. But Mattel owns He-man and Hasbro owns GI Joe, so those extra costs are excluded.

And lastly, I will continue to question toy costs when a Hot Wheel in 1983 was roughly 79 cents and is still about 99 cents today. Granted I remember Hot Wheels on sale for as little as 59 cents and as high as a 1.09 at Kmart. What was up with Kmart’s wacky prices? Is Mattel taking a loss on Hot Wheels? Or are they just accepting a smaller profit with the hope of larger quantities sold? If those are both mute points, then would and should toys today really be priced as I’ve demonstrated above?

The discussion will most likely continue….

Snake-Eyes Solo Movie….no thank you!

Again, Hollywood has no clue. Yet, I still blame Hasbro too. Because Hasbro could oversee and control the out come as they “own” the property.

I’ve never understood the motives of film writers and producers that have (literally) the easiest job when it comes to adapting a iconic 80s property. The backstory is there. The characters are there. Heck, the fans and viewership is already there! All you have to do is come up with a great story! How hard is that?

But noooo. Producers and writers have to come in and F*#k it all up. Why? I truly believe its because they have absolutely no clue about the actual source material. Either this is complete ignorance or simply a matter of no respect. Because its all about the money.

Thus, if these producers (or Hasbro) had any clue, they would not be moving forward with a Snake-Eyes solo movie. Snake-Eyes is a product of G.I. Joe. G.I. Joe is a team. G.I. Joe, in definition, is a group of diverse characters with unique skill sets that work together to defeat Cobra, a terrorist organization determined to rule the world. Snake-Eyes excels when he’s fighting alongside Duke, Scarlett, Roadblock and Tunnel Rat.

Honestly, Snake-Eyes is a bad-ass character and he’s freaking awesome. But I don’t want to see him in a movie by himself. He needs his supportive cast. And if you bring even one of those characters, or a member of Cobra (i.e. Storm Shadow) then it’s a G.I. Joe movie. Why not just make that one?

There’s over 200 stories in the form of comic books. Its okay to use those as the basis for a good story – a great story. Yo Joe!